Magnetic Restaurant Manifesto
For Restaurants With Soul
1. It is a Place Capable of Attracting, Captivating and Fascinating your Potential Clients in Mysterious Ways.
The client cannot explain why he/she is always full. Cannot explain it rationally. It is Irresistible, Hypnotic, Charismatic, Fascinating, Seductive, Beautiful, Attractive, Inviting, Pleasurable, Captivating, Sexy, Exciting, Tempting, Provocative, Loving, Challenging…
That is Why it Attracts More Clients Everyday.
2. A Restaurant that Does Not Fill Up everyday is Not a Magnetic Restaurant.
For a Restaurant to be Magnetic it has to be full from Monday to Sunday. Only a perfect balance of All the Variables, — Price, Dishes, Energy, Human Touch, Surprise, Emotion, etc. — will make a Restaurant an Irresistible Magnet. Clients will come from far and its location will no longer be the fundamental variable.
3. It is Different, It is Unique.
A Magnetic Restaurant does not Copy, it Invents. It has a Unique Concept, Bold, Risky that stands out on a gray background with thousands of Clonic Restaurants.
4. A Magnetic Restaurant Is Authentic.
Does not use an Empty or Pre-Made Language. Its People Truly Smile and Conversate in a Sincere way, with their most authentic voice with clients. Serves Live Dishes with Love and not Dead and pre-cooked food.
5. Who Decides if a Restaurant is Magnetic, It Is The Customer.
Who measures the success of a Magnetic Restaurant, it is the client and not an Expert or a Prestigious Gourmet Guide. It is the clients who pay, fill a restaurant and make it Magnetic. Experts only momentarily change the perception of clients labeling a restaurant.
6. A Magnetic Restaurant Connects the Emotional Needs of Its Clients.
Energy flows in all directions. Its People dominate the Human Touch. Does not Fake, Does not Act, Simply connects with other Human Beings, that Participate, Interact, and Play an Active Role. Its Clients Create Links between each other. There are People Serving the Clients and not Robots.
7. Gets Loyalty beyond Reason because it Magnetizes.
A Magnetic Restaurant, Builds Relationships with its Clients and Transforms the Energy of the people that enter in their Area of influence when A Client Leaves a Magnetic Restaurant he/she feels Better than when he Entered.
The Experience Modifies the client’s mood, because a Magnetic Restaurant Gives Love.
8. It is Financially Sustainable
It offers plenty of benefits above the industry average that help it grow, improve and multiply because it Offers Tons of Value at a Price that the Client considers Convenient.
9. It is Socially Sustainable and Respectful to the Environment.
Because it is Gentle with the People with which it Interacts. Its Modus Operandi is based on Trust, Honesty, Respect, Integrity and Commitment, and it pushes each person to express their Unique Talents. It Integrates in its area, Respects the Environment, Recycles, Does Not Contaminate, Does Not make a Mess, Educates, Serves food with Integrity, it cares about the Health of its Clients.
10. It Has a Tribe
A Magnetic Restaurant Is Not Liked By Everybody. It has a Tribe of enough Real Fans to fill up everyday. It is not apathetic to anyone but it
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Hi, I like the post! I’ve been following your blog for a few days now and i am genuinely taking pleasure in it. I actually had a couple of questions in relation to your blog post though. Do you think it may be feasible for me to get in touch with you further to go over it? Maybe setup a chat on e mail or an instant messanging program? Otherwise, thanks anyhow and I will continue to read and comment.
ASESORO EN LA IMAGEN CORPORATIVA DE SU NEGOCIO, DE HECHO TENGO UNA FRANQUISIA DE ALIMENTOS NUEVA Y CON UNA IMAGEN TOTALMENTE ORIGINAL, ELOCUENTE, Y CONSISTENTE, ESPERO PODER SERVIRLOS…
buenas tardes Ing. Cevallos,
me encantaria saber mas de su franquicia de alimentos,..
le agradezco su informacion
saludos
Adriana Gomez
06 – 10-10Patti, I love how you break this down. Sometimes, just the tohguht of reaching out to the people we serve and making an offer can feel so overwhelming. These steps show how manageable it can be.I love that your first step is creating appointment times in our calendars, because…* Clearly-marked time slots create the energetic expectation that those appointments will be filled! * Clearly-marked time slots create boundaries that show we value our own time. That clarity shows up in our energy, communication, and actions with prospective clients. Not to mention with our families and health and other areas of joy…And I love that this is Step #1 because scheduling is an area where I need a wee bit more focus and awareness. Thank you for the reminder!